INSIDE THE MORTGAGE BUSINESS

Using nearby open houses to build familiarity

The guest describes returning to open houses as a way to meet people when business activity feels slower.

By Eric Hamilton · Published October 6, 2026

Originally uploaded July 9, 2025 · 0:40 · Watch on YouTube

Written companion added October 6, 2026. Adapted from Eric’s video captions with source checks; not a word for word transcript. The recording retains its original date.

Choose a coherent group of homes

In the story, the agent sometimes hosted several open houses over a weekend and tried to keep them near one another in location and price range. That increased the possibility of encountering buyers who were comparing similar options.

Use a repeated encounter to continue a conversation

The speaker recalls visitors recognizing the same agent at another property. The value described is familiarity and an opportunity to develop rapport. A useful conversation can focus on what the visitor noticed, what they are comparing and which questions remain.

Judge the activity by the quality of the interaction

The clip emphasizes face-to-face contact and reports busy events during a period of limited inventory. Attendance is not a guaranteed source of clients, and one guest's experience does not establish a universal schedule. Consider the location, listing permissions, preparation and whether the event creates worthwhile conversations.

Does the strategy depend on promising a certain number of visitors?

No. The lesson is about consistency and familiarity, not a verified traffic or conversion target.

Sources and scope

Published July 9, 2025. The examples describe the guest's experience at the time of the podcast excerpt.

  1. Original video: Winning with Open Houses - Rate of Success Podcast Accessed October 6, 2026

This article reflects the original conversation and its stated date.

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